Why do Chinese sellers like to add customers on WhatsApp?

By Yaurapulse

Let me tell you the truth.

First and foremost, domestic competition in China is incredibly fierce. Advertising fees and transaction commissions on third-party e-commerce platforms typically account for 20% of sales revenue; furthermore, overcapacity in many industries drives intense price wars. Consequently, if a supplier connects with a client on WhatsApp, they can close deals without going through third-party platforms, saving a significant amount on advertising and commissions—thereby sustaining their business operations.

The second reason is that most Chinese people conduct their lives and transactions within WeChat: socializing, shopping, making payments, entertainment, and even a large portion of their work all happen there. This differs significantly from the situation abroad. Therefore, many Chinese suppliers naturally view adding a client on WhatsApp as a standard practice. Moreover, connecting via WhatsApp allows suppliers to better understand their clients and find more ways to drive sales.

That is why Chinese suppliers are so keen on adding clients on WhatsApp.